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German state officials said that they want advertisers and social media influencers to label any photos that have used so-called beauty filters. Critics argue that the filters promote unrealistic standards of beauty particularly among women and girls. Hamburg's state minister for equality said that digital tools should not determine what is considered beautiful or not.

德国政府官员表示，他们希望广告商和网红们对任何使用过所谓美顔滤镜的照片进行标注。批评者认为，这些滤镜促进了不现实的美丽标准，特别是在妇女和女孩中。汉堡州的平等事务部长说，数字工具不应决定什么是美的或不美的。