As Elon Musk – the self-proclaimed "Dogefather" – made his "Saturday Night Live" debut, the price of dogecoin fell off a cliff. Musk mentioned dogecoin in his opening monologue and on "Weekend Update," SNL's satirical news show. Musk said in a Q&A that dogecoin was a "hustle," and howled, "To the moon," a catchphrase popular among doge enthusiasts intent on driving the value of the cryptocurrency to one dollar.