iOS更新后多数用户不允许APP追踪他们的信息

Apple recently rolled out its highly anticipated App Tracking Transparency feature with iOS 14.5, which lets users decide whether apps track their activity for targeted advertising. Just 4% of iPhone users in the U.S. have agreed to app tracking after updating their device. Worldwide, that figure jumps to 12%, a healthy increase but one that still doesn’t spell great news for companies like Facebook that sell targeting to advertisers by hoovering up user data.

苹果公司最近在iOS 14.5中推出了备受期待的应用跟踪透明化功能，让用户决定应用是否跟踪他们的活动以进行有针对性的广告投放。在美国，只有4%的iPhone用户在更新设备后同意应用追踪。在全球范围内，这一数字跃升至12%，这是一个健康的增长，但对于像Facebook这样通过囤积用户数据向广告商出售定向广告的公司来说，这仍然不是一个好消息。